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Como se hace un plan estrategico , la teoría del plan estrategico
by Abascal Rojas, Francisco
Publication:
Madrid ESIC 1998
. 435 p.
24 cm.
Date:1998
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Mercadotecnia [Recurso electrónico]
by Fischer de la Vega, Laura
Publication:
México Mc Graw Hill 2004
. 1 Cd Rom: col, 12 cm
, El contenido el Cd Rom corresponde a el contenido del libro
Date:2004
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Evaluación de los puntos fuertes y debiles del marketing
by Parmerlee, David
Publication:
Barcelona Granica 1998
. 268 p. / 24 cm.
Date:1998
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Fundamentos de marketing
by Kotler, Philip
Publication:
México Pearson Educación 2008
. xxx, 522 p. / 27cm.
Date:2008
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La preparación del plan de marketing
by Parmerlee, David
Publication:
Barcelona Gestión 2000 2004
. 207 p. / 26 cm.
Date:2004
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Fundamentos de marketing
by Stanton, William J.
Publication:
México : McGraw-Hill Interamericana, 2007
. xxv, 741 p. :
, Glosario : p. 715-729.
27 cm. +
Date:2007
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Fundamentos de marketing [Recurso electrónico]
by Stanton, William J.
Publication:
Mèxico : McGraw-Hill Interamericana, 2007
. 1 CD-Rom.
, Glosario : p. 715-729.
Date:2007
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Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2012
. xxii, 657 p. ;
27 cm.
Date:2012
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La estrategia del océano azul: , Cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia
by Mauborgne, Renée | Kim, W. Chan
Publication:
Bogotá: Norma: | Harvard Business School Publishing Corporation , 2015
. 263 p. ;
20 cm.
Date:2015
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Marketing experiencial : , la revolución de las marcas /
by Lenderman, Max
Publication:
Madrid : Esic, 2008
. 277 p. ;
24 cm.
Date:2008
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Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2006
. xxxix, 729 p., [24 p.] :
26 cm.
Date:2006
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Gerencia de la innovación : , hacia una sociedad creadora de soluciones útiles /
by Jaramillo Restrepo, Diego
Publication:
Bogotá : Ediciones de la U, 2014
. 174 p. ;
21 cm.
Date:2014
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Mercadeo en la práctica 1 : , generalidades, análisis, planeación y ejecución /
by Villa Gómez, Carlos Fernando.
Publication:
Medellín : Carlos Fernando Villa Gómez, 2006
. xv, 227 p. ;
22 cm.
Date:2006
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Notas de gerencia de mercadeo /
by Franco Restrepo Juan Gonzalo
Publication:
Bogotá: Fundación Universitaria Ceipa, 2015
. 89 p.;
/ 28 cm.
Date:2015
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