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Fundamentos de marketing [Recurso electrónico]

by Stanton, William J.
[ Disco óptico ] Additional authors: Etzel, Michael J. | Walker, Bruce J. | Carranza Garza, Adriana -- rev. | Mares Chacón, Jésus -- ed. | Ortíz Staines, Manuel -- tr. Edition statement:14a. ed. Published by : McGraw-Hill Interamericana, (Mèxico : ) Physical details: 1 CD-Rom. il. ; ISBN: 9701062019; 9789701062019. Subject(s): MERCADOS | ADMINISTRACIÓN DE MERCADEO | MERCADEO | ADMINISTRACIÓN DE VENTAS Year: 2007 Disco óptico Item type: Disco óptico
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Location Call number Copy Status Date due Barcode Item holds
Biblioteca Central
Cd Rom 658. 8 / S 7921 (Browse shelf) 1 Available MD00964
Biblioteca Central
Cd Rom 658. 8 / S 7921 (Browse shelf) 2 Available MD00992
Total holds: 0

Glosario : p. 715-729.

Incluye bibliografías e índice.

Título original : Marketing.

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