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Fundamentos de marketing
by Stanton, William J.
Publication:
México : McGraw-Hill Interamericana, 2007
. xxv, 741 p. :
, Glosario : p. 715-729.
27 cm. +
Date:2007
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Fundamentos de marketing [Recurso electrónico]
by Stanton, William J.
Publication:
Mèxico : McGraw-Hill Interamericana, 2007
. 1 CD-Rom.
, Glosario : p. 715-729.
Date:2007
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Fundamentos de mercadotecnia /
by Stanton, William J. | Futrell, Charles
Publication:
México: McGraw Hill, 1991
. 732 p. ;
, Traducido de la octava edición en inglés de fundamentals of marketing
23 cm
Date:1991
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