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1.
Evaluación de los puntos fuertes y debiles del marketing
by
Parmerlee, David
Publication:
Barcelona Granica 1998 . 268 p. / 24 cm.
Date:
1998
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2.
La preparación del plan de marketing
by
Parmerlee, David
Publication:
Barcelona Gestión 2000 2004 . 207 p. / 26 cm.
Date:
2004
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