|
|
| |
41. |
|
Cómo piensan los consumidores , lo que nuestros clientes no pueden decirnos y nuestros competidore no saben
by Zaltman, Gerald
Publication:
Barcelona Ediciones Urano 2003
. 389 p. / 23 cm.
Date:2003
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
42. |
|
Publicidad, marketing y medios
by Melnik, Luis
Publication:
Buenos Aires Claridad 2008
. 252 p. / 22 cm.
Date:2008
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
43. |
|
Karaoke Capitalism , Managente para la humanidad
by Ridderstrale, Jonas
Publication:
Madrid Prentice Hall 2004
. 316 p. / 21 cm.
Date:2004
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
44. |
|
Marketing
by Kerin, Roger A.
Publication:
México Mc Graw Hill 2009
. 745 p. / 27 cm.
Date:2009
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
45. |
|
Introducción a los negocios en un mundo cambiante
by Ferrell, O. C.
Publication:
México McGraw Hill 2010
. xliv, 591p / 27 cm.
Date:2010
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
46. |
|
Investigación de mercados , En un ambiente de información digital
by Hair, Joseph F.
Publication:
México Mc Graw Hill 2010
. 651 p. / 27 cm.
Date:2010
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
47. |
|
Marketing internacional
by Cateora, Phillip R.
Publication:
México Mc Graw Hill 2010
. xv, 712 p. / 27 cm
Date:2010
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
48. |
|
Fundamentos de marketing
by Kotler, Philip
Publication:
México Pearson Educación 2008
. xxx, 522 p. / 27cm.
Date:2008
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
49. |
|
La preparación del plan de marketing
by Parmerlee, David
Publication:
Barcelona Gestión 2000 2004
. 207 p. / 26 cm.
Date:2004
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
50. |
|
Implacable , ahora sÃ, por fÃn, la manera japonesa de hacer marketing
by Johansson, Johny K.
Publication:
Bogotá Norma 1998
. 269 p. / 23 cm
, Segunda reimpresión
Date:1998
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
51. |
|
El Plan de mercadeo , Cómo prepararlo y ponerlo en marcha
by Luther, William M.
Publication:
Bogotá Norma 1985
. 190 p. / 21 cm
, Incluye Ãndice temático al final \ TÃtulo original en inglés: The marketing Plan. Haow to preparare and implement it \ Versión original en inglés publicada por AMACOM, a division of American Management Associations, New York, N.Y.
Date:1985
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
52. |
|
Marketing Internacional : , Una mirada desde la promoción del ecoturismo
by Simancas Trujillo, Ricardo Antonio
Publication:
Barranquilla : Corporación Universitaria Americana, 2013
. 176 páginas
22 cm.
Date:2013
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
53. |
|
Fundamentos de mercadotecnia
by Kotler, Philip
Publication:
México : Prentice-Hall Hispanoamericana, 1985
. xxiii, 648 p.
, Traducción de : Marketing essentials. | Glosario : p.623-633.
24 cm.
Date:1985
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
54. |
|
Canales de distribución , estrategia y logÃstica comercial
by Paz, Hugo Rodolfo
Publication:
Buenos Aires Ugerman Editor 2000
. 346 p.
21 cm.
Date:2000
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
55. |
|
Práctica profesional de Negocios Internacionales
by Arese, Héctor Félix
Publication:
Argentina Grupo editorial Norma 2003
. 384 p.
22 cm
Date:2003
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
56. |
|
Mercadotecnia
by Fischer de La Vega, Laura Estela
Publication:
México: McGraW-Hill, 2011
. xiii, 273 p.
Date:2011
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
57. |
|
Mercadotecnia [Recurso Electrónico]
by Fischer de La Vega, Laura Estela
Publication:
México: McGraW-Hill, 2011
. 1 Cd Rom
Date:2011
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
58. |
|
Fundamentos de marketing
by Stanton, William J.
Publication:
México : McGraw-Hill Interamericana, 2007
. xxv, 741 p. :
, Glosario : p. 715-729.
27 cm. +
Date:2007
Availability:
Copies available:
Biblioteca Central
(2),
Actions:
Place hold
Add to cart (remove)
|
|
| |
59. |
|
Fundamentos de marketing [Recurso electrónico]
by Stanton, William J.
Publication:
Mèxico : McGraw-Hill Interamericana, 2007
. 1 CD-Rom.
, Glosario : p. 715-729.
Date:2007
Availability:
Copies available:
Biblioteca Central
(2),
Actions:
Place hold
Add to cart (remove)
|
|
| |
60. |
|
Marketing /
by Kerin, Roger A.
Publication:
México : McGraw-Hill, 2014
. xxxvi, 714 p. :
, Glosario : p. 682-693. | Incluye Ãndice.
27 cm.
Date:2014
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
