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Como se hace un plan estrategico , la teoría del plan estrategico
by Abascal Rojas, Francisco
Publication:
Madrid ESIC 1998
. 435 p.
24 cm.
Date:1998
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Investigación de Mercados , un enfoque aplicado
by kinnear, Thomas C.
Publication:
Colombia McGraw Hill 2000
. 874 p. / 28 cm
Date:2000
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Marketing
by Kotler, Philip
Publication:
México Guillermo Domínguez Chávez 2012
. xxvi, 732 p.
27 cm
Date:2012
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Benchmarking para competir con ventaja
by Boxwell, Robert J.
Publication:
EMadríd McGRAW-HILL 1995
. 203 p.
, Titulo en inglés: erchmarking for competitive advantage
23 cm
Date:1995
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International Marketing , Strategy and theory
by Onkvisit, Sak
Publication:
New York Routledge 2009
. XXVI, 710 P. / 25 cm.
Date:2009
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Herramientas de márketing , Las diez estrategias necesarias para triunfar
by Barwise, Patrik
Publication:
Barcelona Deusto 2007
. 239 p. / 24 cm.
Date:2007
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La dirección de empresas ante los retos del siglo XXI , homenaje al profesor Juan José Renau Piqueras
by Menguzzato Boulard, Martina
Publication:
Valencia Universidad de Valencia 2009
. 725 p. / 24 cm.
Date:2009
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Fundamentos de marketing
by Kotler, Philip
Publication:
México: Pearson, 2013
. xxxii, 600 p.
27 cm.
Date:2013
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Investigación de mercados
by Hair, Joseph F.
Publication:
México Mc Graw Hill 2004
. 715 p.
27 cm
Date:2004
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Principios de mercadeo
by Céspedes Sáenz, Alberto
Publication:
Bogotá Ecoe 2005
. 488 p.
24 cm
Date:2005
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11. |
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Marketing de servicios: , personal, tecnología y estrategia /
by Lovelock, Christopher H.
Publication:
México: Pearson Educación, 2015
. xxii, 626 p.;
, Traducción de: Services marketing. 7th ed. Pearson Education, 2011. ISBN 9780136107217.
26 cm.
Date:2015
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12. |
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Marketing municipal /
by Asensio Romero, Pedro
Publication:
Madrid : Díaz de Santos, 2008
. xx 200 p. :
22 cm.
Date:2008
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La guerra del marketing
by Ries, Al
Publication:
México: McGraw-Hill, 2007
. viii, 224 p.
, Índice
24 cm
Date:2007
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El plan de marketing en la práctica
by Sainz de Vicuña Ancin, Jose María
Publication:
Pozuelo de Alarcón, Madrid: ESIC, 2015
. 500 p.;
24 cm.
Date:2015
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Introducción al marketing y la comunicación en la empresa /
by Blanco González, Alicia & otros.
Publication:
Madrid : ESIC, 2014
. 230 p. :
, Incluye prólogo, índice, bibliografía y enlaces de interés.
24 cm.
Date:2014
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16. |
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Avicultores
by Aldana Navarrete, Hugo
Publication:
Bogotá: Federación Nacional de Avicultores de Colombia, FENAVI, 2008
. 48 p.
28 cm.
Date:2008
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Avicultores
by Aldana Navarrete, Hugo
Publication:
Bogotá: Federación Nacional de Avicultores de Colombia, FENAVI, 2008
. 92 p.
28 cm.
Date:2008
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El marketing como estrategia de emprendimiento /
by Schnarch Kirberg, Alejandro
Publication:
Bogotá: Ediciones de la U, 2016
. 216p
24cm
Date:2016
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NUEVAS TENDENCIAS DE MARKETING/
by Keller, Kevin Lane
Publication:
Buenos Aires: Deusto, 2004
. 200 p.
21 cm.
Date:2004
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Fundamentos de mercadeo /
by Forero Molina, Sara Catalina
Publication:
Bogotá: Ecoe Ediciones, | Ediciones USTA, 2016
. 304 p.;
/ 24 cm.
Date:2016
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