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1. Libros La guerra del marketing by Ries, Al Publication: México: McGraw-Hill, 2007 . viii, 224 p. , Índice 24 cm Date:2007 Availability: Copies available: Biblioteca Central (1),

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2. Libros Enfoque: , El único futuro de su empresa by Ries, Al Publication: México: McGraw-Hill Interamericana, 1996 . 347 p. ; 23 cm. Date:1996 Availability: Copies available: Biblioteca Central (1),

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