Marketing de servicios: personal, tecnología y estrategia /
by Lovelock, Christopher H.
[ Libros ] Additional authors: Wirtz, Jochen
|
Pineda Ayala, Leticia Esther
--
trad.
Edition statement:7ª ed.
Published by :
Pearson Educación,
(México:)
Physical details: xxii, 626 p.; 26 cm.
ISBN: 9786073229326.
Subject(s):
EMPRESAS DE SERVICIOS
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TÉCNICAS DE MERCADEO
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SERVICE INDUSTRIES
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MARKETING
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MARKETING RESEARCH
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MARKETING
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INVESTIGACIÓN COMERCIAL
Year: 2015
Item type:
Libros
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| Location | Call number | Copy | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Biblioteca Central | 658. 8 / L 9112 (Browse shelf) | 1 | Available | 05235 |
Total holds: 0
Traducción de: Services marketing. 7th ed. Pearson Education, 2011. ISBN 9780136107217.
English Book Shop Ltda Carrera 65F # 32B-113 Compra 07 de abril de 2016 Administración de Empresas 89250 1 Books
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BIBLIOTECA
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