Marketing de servicios: (Record no. 7760)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01182cam a2200265 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150907s2015 mx a r 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 9786073229326 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NoBUC-SpMaUCEM |
| Modifying agency | BUAH |
| -- | SpMaUCCE |
| 082 ## - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 658. 8 |
| Item number | / L 9112 |
| 100 1# - Autor Personal | |
| Nombre Personal | Lovelock, Christopher H. |
| 9 (RLIN) | 16473 |
| 245 10 - Título | |
| Título | Marketing de servicios: |
| Remainder of title | personal, tecnología y estrategia / |
| Statement of responsibility, etc | Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala ; rev. téc. Julieta Mercado González. |
| 250 ## - Edición | |
| Número de Edición | 7ª ed. |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | México: |
| Nombre del editor, distribuidor, etc. | Pearson Educación, |
| Fecha de publicación | 2015. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | xxii, 626 p.; |
| Dimensiones | 26 cm. |
| 500 ## - NOTA GENERAL | |
| Nota general | Traducción de: Services marketing. 7th ed. Pearson Education, 2011. ISBN 9780136107217. |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | English Book Shop Ltda |
| Dirección | Carrera 65F # 32B-113 |
| Método de adquisición | Compra |
| Fecha de adquisición | 07 de abril de 2016 |
| Propietario | Administración de Empresas |
| Precio de compra | 89250 |
| Extent | 1 |
| Tipo de unidad | Books |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | EMPRESAS DE SERVICIOS |
| General subdivision | TÉCNICAS DE MERCADEO |
| 9 (RLIN) | 16474 |
| 650 08 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SERVICE INDUSTRIES |
| General subdivision | MARKETING |
| 9 (RLIN) | 16475 |
| 650 08 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING RESEARCH |
| 9 (RLIN) | 16476 |
| 650 08 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 12167 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | INVESTIGACIÓN COMERCIAL |
| 9 (RLIN) | 16477 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 9 (RLIN) | 16478 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pineda Ayala, Leticia Esther |
| Relator term | trad. |
| 9 (RLIN) | 16479 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Libros |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-04-09 | Biblioteca Central | 2018-07-03 | 2016-04-09 | Libros | Disponible | 1 | 2 | 2017-09-12 | 3 | 05235 | Biblioteca Central | 658. 8 / L 9112 |
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BIBLIOTECA
2015-2019