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	1.	Como se hace un plan estrategico la teoría del plan estrategico Francisco Abascal Rojas by Abascal Rojas, Francisco Edition: 2a. ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid ESIC 1998 Availability: Items available for loan: Biblioteca Central (1)Call number: 658. 8 / A 118. Place hold Save to lists Add to cart (remove)
	2.	Mercadotecnia [Recurso electrónico] Laura Fischer de la Vega Jorge Ángel Espejo Callado by Fischer de la Vega, Laura Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: México Mc Graw Hill 2004 Availability: Items available for loan: Biblioteca Central (1)Call number: CD ROM 658. 8 / F 5291. Place hold Save to lists Add to cart (remove)
	3.	Evaluación de los puntos fuertes y debiles del marketing David Parmerlee by Parmerlee, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Barcelona Granica 1998 Availability: Items available for loan: Biblioteca Central (1)Call number: 658. 8 / P 254 E. Place hold Save to lists Add to cart (remove)
	4.	Fundamentos de marketing Philip Kotler...[et. al.] by Kotler, Philip Armstrong, Gary \ Martínez Gay, Mónica Gabriela. Trad. \ Castillón Cantú, Roberto Garza. Rev. Tec.Ì Edition: 8 Material type: Text; Format: print ; Literary form: Not fiction Publication details: México Pearson Educación 2008 Availability: Items available for loan: Biblioteca Central (1)Call number: 658. 8 / K 874. Place hold Save to lists Add to cart (remove)
	5.	La preparación del plan de marketing David Parmerlee by Parmerlee, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Barcelona Gestión 2000 2004 Availability: Items available for loan: Biblioteca Central (1)Call number: 658. 8 / P 254. Place hold Save to lists Add to cart (remove)
	6.	Fundamentos de marketing [Recurso electrónico] William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica de Adriana Carranza Garza ... [et al.] ; traducción de Manuel Ortiz Staines. by Stanton, William J Etzel, Michael J Walker, Bruce J Carranza Garza, Adriana [rev.] Mares Chacón, Jésus [ed.] Ortíz Staines, Manuel [tr.] Edition: 14a. ed. Editor Jesús Mares Chacón. Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: General; Language: spa Original language: English Publication details: Mèxico : McGraw-Hill Interamericana, 2007 Availability: Items available for loan: Biblioteca Central (2)Call number: Cd Rom 658. 8 / S 7921, ... Place hold Save to lists Add to cart (remove)
	7.	Fundamentos de marketing William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica de Adriana Carranza Garza ... [et al.] ; traducción de Manuel Ortiz Staines. by Stanton, William J Etzel, Michael J Walker, Bruce J Carranza Garza, Adriana [rev.] Mares Chacón, Jésus [ed.] Ortíz Staines, Manuel [tr.] Edition: 14a. ed. Editor Jesús Mares Chacón. Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: General; Language: spa Original language: English Publication details: México : McGraw-Hill Interamericana, 2007 Availability: Items available for loan: Biblioteca Central (2)Call number: 658. 8 / S 7921, ... Place hold Save to lists Add to cart (remove)
	8.	Notas de gerencia de mercadeo / Juan Gonzalo Franco Restrepo by Franco Restrepo Juan Gonzalo, Autor Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bogotá: Fundación Universitaria Ceipa, 2015 Availability: Items available for loan: Biblioteca Central (1)Call number: 658. 8 / F 8251. Place hold Save to lists Add to cart (remove)
	9.	Evaluación de los puntos fuertes y debiles del marketing David Parmerlee by Parmerlee, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Barcelona Granica 1998 Availability: No items available. Save to lists Add to cart (remove)
	10.	Fundamentos de marketing Philip Kotler...[et. al.] by Kotler, Philip Armstrong, Gary \ Martínez Gay, Mónica Gabriela. Trad. \ Castillón Cantú, Roberto Garza. Rev. Tec.Ì Edition: 8 Material type: Text; Format: print ; Literary form: Not fiction Publication details: México Pearson Educación 2008 Availability: No items available. Save to lists Add to cart (remove)
	11.	La preparación del plan de marketing David Parmerlee by Parmerlee, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Barcelona Gestión 2000 2004 Availability: No items available. Save to lists Add to cart (remove)
	12.	Marketing experiencial : la revolución de las marcas / Max Lenderman. by Lenderman, Max Series: Libros profesionales de empresa Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: General; Publication details: Madrid : Esic, 2008 Availability: No items available. Save to lists Add to cart (remove)
	13.	La estrategia del océano azul: Cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia by Mauborgne, Renée Kim, W. Chan Hassan, Adriana de [Traductora] Series: Biblioteca de administración y gerencia ; Estrategia Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bogotá: Norma: Harvard Business School Publishing Corporation , 2015 Availability: No items available. Save to lists Add to cart (remove)
	14.	Dirección de marketing Philip Kotler y Kevin Lane Keller ; traducción de María Astrid Mues Zepeda y Mónica Martínez Gay by Kotler, Philip, 1931- Keller, Kevin Lane, 1956- Mues Zepeda, Astrid [Tr.] Martínez Gay, Mónica Gabriela [Tr.] Edition: 14 ed. Material type: Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: México: Pearson Educación, 2012 Availability: No items available. Save to lists Add to cart (remove)
	15.	Dirección de marketing Philip Kotler y Kevin Lane Keller ; traducción de Clara E. Rivera by Kotler, Philip, 1931- Keller, Kevin Lane Rivera, Clara E [Tr.] Edition: 12ª ed. Material type: Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: México: Pearson Educación, 2006 Availability: Items available for loan: Biblioteca Central (1)Call number: 658. 8 / K 874 2006. Place hold Save to lists Add to cart (remove)
	16.	Gerencia de la innovación : hacia una sociedad creadora de soluciones útiles / Diego Jaramillo Restrepo. by Jaramillo Restrepo, Diego Series: GESTIÓN Y EMPRENDIMIENTO \| Gestión y emprendimiento Edition: 2a. ed. ampliada Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Bogotá : Ediciones de la U, 2014 Availability: Items available for loan: Biblioteca Central (1)Call number: 658. 5 / J 371. Place hold Save to lists Add to cart (remove)
	17.	Mercadeo en la práctica 1 : generalidades, análisis, planeación y ejecución / Carlos Fernando Villa Gómez ; prólogo Jack Trout y Juan Luis Mejía Arango. by Villa Gómez, Carlos Fernando Trout, Jack [pról.] Mejía Arango, Juan Luis, 1951- [pról.] Edition: 2a. ed. Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: General; Publication details: Medellín : Carlos Fernando Villa Gómez, 2006 Availability: Items available for loan: Biblioteca Central (1)Call number: 658.8 V45m1. Place hold Save to lists Add to cart (remove)