Dirección de marketing Philip Kotler y Kevin Lane Keller ; traducción de María Astrid Mues Zepeda y Mónica Martínez Gay

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México: Pearson Educación, 2012.Edition: 14 edDescription: xxii, 657 p. ; ilustraciones, cuadros, diagramas, fotos, gráficas y tablas 27 cmISBN:
  • 9786073212458
Subject(s): DDC classification:
  • 658. 8 / K 874 d 2012 21
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Incluye referencias bibliográficas e índice.

Marketing management.

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