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Gestiòn de la imagen corporativa , Craciòn y transmisiòn de la identidad de la empresa
by Tejada Palacios, Luis
Publication:
Bogotà Norma 1987
. 204 p.
23 cm
Date:1987
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Evaluación de proyectos
by Baca Urbina, Gabriel
Publication:
México McGraw Hill 1987
. X, 252 p. / 23 cm
Date:1987
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Principios de mercadeo
by Céspedes Sáenz, Alberto
Publication:
Bogotá: Ecoe, 2010
. XXII, 487 p. ;
24 cm.
Date:2010
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Evaluación de los puntos fuertes y debiles del marketing
by Parmerlee, David
Publication:
Barcelona Granica 1998
. 268 p. / 24 cm.
Date:1998
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Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2012
. xxii, 657 p. ;
27 cm.
Date:2012
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Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2006
. xxxix, 729 p., [24 p.] :
26 cm.
Date:2006
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Mercadeo en la práctica 1 : , generalidades, análisis, planeación y ejecución /
by Villa Gómez, Carlos Fernando.
Publication:
Medellín : Carlos Fernando Villa Gómez, 2006
. xv, 227 p. ;
22 cm.
Date:2006
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