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Como se hace un plan estrategico , la teoría del plan estrategico
by Abascal Rojas, Francisco
Publication:
Madrid ESIC 1998
. 435 p.
24 cm.
Date:1998
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Investigación de Mercados , un enfoque aplicado
by kinnear, Thomas C.
Publication:
Colombia McGraw Hill 2000
. 874 p. / 28 cm
Date:2000
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Investigación de mercados
by Hair, Joseph F.
Publication:
México Mc Graw Hill 2004
. 715 p.
27 cm
Date:2004
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Principios de mercadeo
by Céspedes Sáenz, Alberto
Publication:
Bogotá Ecoe 2005
. 488 p.
24 cm
Date:2005
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Marketing de servicios: , personal, tecnología y estrategia /
by Lovelock, Christopher H.
Publication:
México: Pearson Educación, 2015
. xxii, 626 p.;
, Traducción de: Services marketing. 7th ed. Pearson Education, 2011. ISBN 9780136107217.
26 cm.
Date:2015
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Marketing municipal /
by Asensio Romero, Pedro
Publication:
Madrid : Díaz de Santos, 2008
. xx 200 p. :
22 cm.
Date:2008
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Fundamentos de mercadeo /
by Forero Molina, Sara Catalina
Publication:
Bogotá: Ecoe Ediciones, | Ediciones USTA, 2016
. 304 p.;
/ 24 cm.
Date:2016
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