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61. |
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Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2012
. xxii, 657 p. ;
27 cm.
Date:2012
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62. |
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La estrategia del océano azul: , Cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia
by Mauborgne, Renée | Kim, W. Chan
Publication:
Bogotá: Norma: | Harvard Business School Publishing Corporation , 2015
. 263 p. ;
20 cm.
Date:2015
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63. |
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Marketing experiencial : , la revolución de las marcas /
by Lenderman, Max
Publication:
Madrid : Esic, 2008
. 277 p. ;
24 cm.
Date:2008
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64. |
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Narrativas transmedia : , cuando todos los medios cuentan /
by Scolari, Carlos A.
Publication:
Barcelona : Deusto, 2013
. 342 p. :
, "Incluye entrevistas inéditas con más de 20 especialistas"
20 x 25 cm.
Date:2013
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65. |
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Investigación de mercados
by Hair, Joseph F.
Publication:
México Mc Graw Hill 2004
. 715 p.
27 cm
Date:2004
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66. |
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Principios de mercadeo
by Céspedes Sáenz, Alberto
Publication:
Bogotá Ecoe 2005
. 488 p.
24 cm
Date:2005
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67. |
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Marketing de servicios: , personal, tecnología y estrategia /
by Lovelock, Christopher H.
Publication:
México: Pearson Educación, 2015
. xxii, 626 p.;
, Traducción de: Services marketing. 7th ed. Pearson Education, 2011. ISBN 9780136107217.
26 cm.
Date:2015
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68. |
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Marketing digital : , estrategia, implementación y práctica /
by Chaffey, Dave.
Publication:
México : Pearson Educación, 2014
. [632] p. :
, Glosario : p. G1-G28.
28 cm.
Date:2014
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69. |
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Introducción a la administración de las organizaciones , enfoque global e integral
by Bernal Torres, César Augusto
Publication:
Bogotá : Pearson Educación, 2014
. xxi, 410 p. :
24 cm.
Date:2014
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70. |
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Fusión perfecta, neuromarketing: , Seducir al cerebro con inteligencia para ganar en tiempos exigentes
by Álvarez del Blanco, Roberto Marcos
Publication:
Madrid : Pearson Educación | Prentice Hall / Financial Times 2011
. xxi, 237 p.
24 cm.
Date:2011
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71. |
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Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2006
. xxxix, 729 p., [24 p.] :
26 cm.
Date:2006
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72. |
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Marketing
by Kotler, Philip
Publication:
Madrid, España Prentice Hall | Pearson Educación 2004
. xxvii, 758 p.
27 cm.
Date:2004
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73. |
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Marketing municipal /
by Asensio Romero, Pedro
Publication:
Madrid : Díaz de Santos, 2008
. xx 200 p. :
22 cm.
Date:2008
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74. |
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Gerencia de la innovación : , hacia una sociedad creadora de soluciones útiles /
by Jaramillo Restrepo, Diego
Publication:
Bogotá : Ediciones de la U, 2014
. 174 p. ;
21 cm.
Date:2014
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75. |
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Innovar o morir : , cómo obtener resultados excepcionales con poca inversión /
by Morales Nieto, Enrique.
Publication:
Bogotá : | Madrid : Ediciones de la U ; | StarBook, 2015
. 366 p. :
24 cm.
Date:2015
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76. |
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Neuromarketing : , marqueteando los deseos /
by Díaz Chuquipiondo, Richard.
Publication:
Lima : Editorial MACRO : | Business Management BM, 2014
. 180 p. :
24 cm.
Date:2014
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77. |
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Mercadeo agropecuario /
by Vargas Vargas, Samuel Antonio.
Publication:
Bogotá : Trillas, 2011
. 164 p. :
23 cm.
Date:2011
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78. |
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Mercadeo en la práctica 1 : , generalidades, análisis, planeación y ejecución /
by Villa Gómez, Carlos Fernando.
Publication:
Medellín : Carlos Fernando Villa Gómez, 2006
. xv, 227 p. ;
22 cm.
Date:2006
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79. |
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Avicultores
by Aldana Navarrete, Hugo
Publication:
Bogotá: Federación Nacional de Avicultores de Colombia, FENAVI, 2008
. 56 p.
28 cm.
Date:2008
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80. |
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Avicultores
by Aldana Navarrete, Hugo
Publication:
Bogotá: Federación Nacional de Avicultores de Colombia, FENAVI, 2008
. 48 p.
28 cm.
Date:2008
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