Fundamentos de marketing [Recurso electrónico] (Record no. 7618)

000 -LEADER
fixed length control field 01353nam a2200361 a 4500
001 - CONTROL NUMBER
control field C01147153c-8
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160422102412.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071214s2007 mx a gr 00110dspa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9701062019
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9789701062019
040 ## - CATALOGING SOURCE
Original cataloging agency CO-BoBLA
Language of cataloging spa
Transcribing agency CO-BoBLA
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original and/or intermediate translations of text eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Cd Rom 658. 8
Item number / S 7921
Edition number 19 ed.
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.
9 (RLIN) 15988
245 10 - TITLE STATEMENT
Title Fundamentos de marketing [Recurso electrónico]
Statement of responsibility, etc William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica de Adriana Carranza Garza ... [et al.] ; traducción de Manuel Ortiz Staines.
250 ## - EDITION STATEMENT
Edition statement 14a. ed.
Remainder of edition statement Editor Jesús Mares Chacón.
260 3# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mèxico :
Name of publisher, distributor, etc McGraw-Hill Interamericana,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 1 CD-Rom.
Other physical details il. ;
Type of unit Óptica
Size of unit 12 cm.
500 ## - GENERAL NOTE
General note Glosario : p. 715-729.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Incluye bibliografías e índice.
534 ## - ORIGINAL VERSION NOTE
Introductory phrase Título original :
Title statement of original Marketing.
650 16 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MERCADOS
9 (RLIN) 12302
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADMINISTRACIÓN DE MERCADEO
9 (RLIN) 8106
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MERCADEO
9 (RLIN) 12276
650 16 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADMINISTRACIÓN DE VENTAS
9 (RLIN) 8124
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
9 (RLIN) 15989
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.
9 (RLIN) 15990
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Carranza Garza, Adriana
Relator term rev.
9 (RLIN) 15991
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Mares Chacón, Jésus
Relator term ed.
9 (RLIN) 15951
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Ortíz Staines, Manuel
Relator term tr.
9 (RLIN) 15992
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Disco óptico
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a n
b n
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Total Renewals Date last borrowed Total Checkouts Damaged status Barcode Current location Full call number
2015-09-28Biblioteca Central2017-08-28 2015-09-28 Disco ópticoDisponible 1    MD00964Biblioteca CentralCd Rom 658. 8 / S 7921
2016-04-21Biblioteca Central2017-03-08 2016-04-21 Disco ópticoDisponible 242017-03-084 MD00992Biblioteca CentralCd Rom 658. 8 / S 7921
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