Fundamentos de marketing [Recurso electrónico] William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica de Adriana Carranza Garza ... [et al.] ; traducción de Manuel Ortiz Staines.

By: Material type: TextTextLanguage: spa Original language: English Publication details: Mèxico : McGraw-Hill Interamericana, 2007.Edition: 14a. ed. Editor Jesús Mares ChacónDescription: 1 CD-Rom. il. ; Óptica 12 cmISBN:
  • 9701062019
Contained works:
  • Etzel, Michael J
  • Walker, Bruce J
  • Carranza Garza, Adriana [rev.]
  • Mares Chacón, Jésus [ed.]
  • Ortíz Staines, Manuel [tr.]
Subject(s): DDC classification:
  • Cd Rom 658. 8 / S 7921 19 ed.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Disco óptico Biblioteca Central Colección General Cd Rom 658. 8 / S 7921 (Browse shelf(Opens below)) 2 Available MD00992
Disco óptico Biblioteca Central Colección General Cd Rom 658. 8 / S 7921 (Browse shelf(Opens below)) 1 Available MD00964

Glosario : p. 715-729.

Incluye bibliografías e índice.

Título original : Marketing.

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