Marketing Philip Kotler...[et al.] ; traducción Clara Eugenia Rivera Rodríguez y María de Ancos Rivera ; editor David Fayerman Aragón

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: Madrid, España Prentice Hall Pearson Educación 2004 (reimpresión, 2005)Edition: 10Description: xxvii, 758 p. ilustraciones, cuadros, diagramas y fotos 27 cmISBN:
  • 8420541982
Subject(s): DDC classification:
  • 658. 8 / K 874 21
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Libros Libros Biblioteca Central Colección General 658. 8 / K 874 (Browse shelf(Opens below)) 1 Available 01777
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658. 8 / K 394 Marketing 658. 8 / K 394 Marketing / 658. 8 / K 874 Fundamentos de marketing 658. 8 / K 874 Marketing 658. 8 / K 874 1986 Fundamentos de mercadotecnia 658. 8 / K 874 2006 Dirección de marketing 658. 8 / K 874 d 2012 Dirección de marketing

Incluye resumen de contenido, referencias bibliográficas (p. 707-733), glosario e índice.

Principles of marketing.

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