Marketing de servicios: personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala ; rev. téc. Julieta Mercado González.
Material type:
- 9786073229326
- 658. 8 / L 9112
Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Biblioteca Central | Colección General | 658. 8 / L 9112 (Browse shelf(Opens below)) | 1 | Available | 05235 |
Traducción de: Services marketing. 7th ed. Pearson Education, 2011. ISBN 9780136107217.
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