1. Libros Fundamentos de mercadotecnia by Kotler, Philip Publication: México : Prentice-Hall Hispanoamericana, 1985 . xxiii, 648 p. , Traducción de : Marketing essentials. | Glosario : p.623-633. 24 cm. Date:1985 Availability: Copies available: Biblioteca Central (1),

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2. Libros El precio en el marketing internacional by Carnicer Sospedra, David Publication: Madrid : ESIC, 2013 . 49 p. 30 cm Date:2013 Availability: Copies available: Biblioteca Central (1),

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