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Gestiòn de la imagen corporativa , Craciòn y transmisiòn de la identidad de la empresa
by Tejada Palacios, Luis
Publication:
Bogotà Norma 1987
. 204 p.
23 cm
Date:1987
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Publicidad, marketing y medios
by Melnik, Luis
Publication:
Buenos Aires Claridad 2008
. 252 p. / 22 cm.
Date:2008
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Fundamentos de mercadotecnia
by Kotler, Philip
Publication:
México : Prentice-Hall Hispanoamericana, 1985
. xxiii, 648 p.
, Traducción de : Marketing essentials. | Glosario : p.623-633.
24 cm.
Date:1985
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Fusión perfecta, neuromarketing: , Seducir al cerebro con inteligencia para ganar en tiempos exigentes
by Álvarez del Blanco, Roberto Marcos
Publication:
Madrid : Pearson Educación | Prentice Hall / Financial Times 2011
. xxi, 237 p.
24 cm.
Date:2011
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