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1.
El merchandising , Bases, nuevas técnicas, gestión de categorías
by
Wellhoff, Alain
Publication:
Barcelona Deusto 2005 . 276 p. / 23 cm.
Date:
2005
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2.
Herramientas de márketing , Las diez estrategias necesarias para triunfar
by
Barwise, Patrik
Publication:
Barcelona Deusto 2007 . 239 p. / 24 cm.
Date:
2007
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Barwise, Patrik
Wellhoff, Alain
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Harvard Business Ess...
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CONSUMIDORES
FIJACIÓN DE PRECIOS
MARKETING
MERCADEO
PROMOCIÓN DE VENTAS
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