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Fundamentos de mercadotecnia
by Kotler, Philip
Publication:
México : Prentice-Hall Hispanoamericana, 1985
. xxiii, 648 p.
, Traducción de : Marketing essentials. | Glosario : p.623-633.
24 cm.
Date:1985
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Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2012
. xxii, 657 p. ;
27 cm.
Date:2012
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Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2006
. xxxix, 729 p., [24 p.] :
26 cm.
Date:2006
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Marketing
by Kotler, Philip
Publication:
Madrid, España Prentice Hall | Pearson Educación 2004
. xxvii, 758 p.
27 cm.
Date:2004
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