1. Libros Marketing by Kotler, Philip Publication: México Guillermo Domínguez Chávez 2012 . xxvi, 732 p. 27 cm Date:2012 Availability: Copies available: Biblioteca Central (1),

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2. Libros Marketing de servicios: , personal, tecnología y estrategia / by Lovelock, Christopher H. Publication: México: Pearson Educación, 2015 . xxii, 626 p.; , Traducción de: Services marketing. 7th ed. Pearson Education, 2011. ISBN 9780136107217. 26 cm. Date:2015 Availability: Copies available: Biblioteca Central (1),

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