|
|
| |
1. |
|
Principios de mercadeo
by Céspedes Sáenz, Alberto
Publication:
Bogotá: Ecoe, 2010
. XXII, 487 p. ;
24 cm.
Date:2010
Availability:
Copies available:
Biblioteca Central
(2),
Actions:
Place hold
Add to cart (remove)
|
|
| |
2. |
|
Fundamentos de mercadotecnia
by Kotler, Philip
Publication:
México : Prentice-Hall Hispanoamericana, 1985
. xxiii, 648 p.
, Traducción de : Marketing essentials. | Glosario : p.623-633.
24 cm.
Date:1985
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
3. |
|
Mercadotecnia
by Fischer de La Vega, Laura Estela
Publication:
México: McGraW-Hill, 2011
. xiii, 273 p.
Date:2011
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
4. |
|
Mercadotecnia [Recurso Electrónico]
by Fischer de La Vega, Laura Estela
Publication:
México: McGraW-Hill, 2011
. 1 Cd Rom
Date:2011
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
5. |
|
Fundamentos de marketing
by Stanton, William J.
Publication:
México : McGraw-Hill Interamericana, 2007
. xxv, 741 p. :
, Glosario : p. 715-729.
27 cm. +
Date:2007
Availability:
Copies available:
Biblioteca Central
(2),
Actions:
Place hold
Add to cart (remove)
|
|
| |
6. |
|
Fundamentos de marketing [Recurso electrónico]
by Stanton, William J.
Publication:
Mèxico : McGraw-Hill Interamericana, 2007
. 1 CD-Rom.
, Glosario : p. 715-729.
Date:2007
Availability:
Copies available:
Biblioteca Central
(2),
Actions:
Place hold
Add to cart (remove)
|
|
| |
7. |
|
Marketing /
by Kerin, Roger A.
Publication:
México : McGraw-Hill, 2014
. xxxvi, 714 p. :
, Glosario : p. 682-693. | Incluye índice.
27 cm.
Date:2014
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
8. |
|
Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2012
. xxii, 657 p. ;
27 cm.
Date:2012
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
9. |
|
Marketing experiencial : , la revolución de las marcas /
by Lenderman, Max
Publication:
Madrid : Esic, 2008
. 277 p. ;
24 cm.
Date:2008
Availability:
Copies available:
Biblioteca Central
(2),
Actions:
Place hold
Add to cart (remove)
|
|
| |
10. |
|
Marketing digital : , estrategia, implementación y práctica /
by Chaffey, Dave.
Publication:
México : Pearson Educación, 2014
. [632] p. :
, Glosario : p. G1-G28.
28 cm.
Date:2014
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
11. |
|
Introducción a la administración de las organizaciones , enfoque global e integral
by Bernal Torres, César Augusto
Publication:
Bogotá : Pearson Educación, 2014
. xxi, 410 p. :
24 cm.
Date:2014
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
12. |
|
Fusión perfecta, neuromarketing: , Seducir al cerebro con inteligencia para ganar en tiempos exigentes
by Álvarez del Blanco, Roberto Marcos
Publication:
Madrid : Pearson Educación | Prentice Hall / Financial Times 2011
. xxi, 237 p.
24 cm.
Date:2011
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
13. |
|
Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2006
. xxxix, 729 p., [24 p.] :
26 cm.
Date:2006
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
14. |
|
Marketing
by Kotler, Philip
Publication:
Madrid, España Prentice Hall | Pearson Educación 2004
. xxvii, 758 p.
27 cm.
Date:2004
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
15. |
|
Marketing municipal /
by Asensio Romero, Pedro
Publication:
Madrid : Díaz de Santos, 2008
. xx 200 p. :
22 cm.
Date:2008
Availability:
Copies available:
Biblioteca Central
(2),
Actions:
Place hold
Add to cart (remove)
|
|
| |
16. |
|
Innovar o morir : , cómo obtener resultados excepcionales con poca inversión /
by Morales Nieto, Enrique.
Publication:
Bogotá : | Madrid : Ediciones de la U ; | StarBook, 2015
. 366 p. :
24 cm.
Date:2015
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
17. |
|
Neuromarketing : , marqueteando los deseos /
by Díaz Chuquipiondo, Richard.
Publication:
Lima : Editorial MACRO : | Business Management BM, 2014
. 180 p. :
24 cm.
Date:2014
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
18. |
|
Mercadeo en la práctica 1 : , generalidades, análisis, planeación y ejecución /
by Villa Gómez, Carlos Fernando.
Publication:
Medellín : Carlos Fernando Villa Gómez, 2006
. xv, 227 p. ;
22 cm.
Date:2006
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
19. |
|
Avicultores
by Aldana Navarrete, Hugo
Publication:
Bogotá: Federación Nacional de Avicultores de Colombia, FENAVI, 2008
. 48 p.
28 cm.
Date:2008
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
| |
20. |
|
Revista Inventum
by Muñoz Chiquillo Dairo Antonio
Publication:
Bogotá: Corporación Universitaria Minuto de Dios (Uniminuto) 2008
. 133 p.
27,3 cm,
Date:2008
Availability:
Copies available:
Biblioteca Central
(1),
Actions:
Place hold
Add to cart (remove)
|
|
