1. Libros Investigación de mercados un enfoque aplicado , Naresh K. Malhotra by Malhotra, Naresh K. Publication: México Pearson Educación 2004 . 121 p. 27 cm. Date:2004 Availability: Copies available: Biblioteca Central (2),

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2. Libros Investigación de mercadeos by Malhotra, Naresh K. Publication: México Pearson Educación 2008 . XXXIV, [920 p.] / 27 cm. Date:2008 Availability: Copies available: Biblioteca Central (1),

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3. Libros Marketing research , An applied orientation by Malhotra, Naresh K. Publication: New York Prentice Hall 2010 . xxxi, 897 p. / 28 cm. Date:2010 Availability: Copies available: Biblioteca Central (1),

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