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1.
La estrategia del océano azul: , Cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia
by
Mauborgne, Renée | Kim, W. Chan
Publication:
Bogotá: Norma: | Harvard Business School Publishing Corporation , 2015 . 263 p. ; 20 cm.
Date:
2015
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2.
ESTRATEGIAS DE CRECIMIENTO/
by
Anderson, James C
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Buenos Aires:: Deusto, 2004 . 240 p. 21 cm.
Date:
2004
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