Dirección de marketing (Record no. 7803)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01153cam a2200301 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070209t 2006mx ado r 001 0 spa d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | NNN |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 9702607639 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 9789702607632 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a724712 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-BoPUJ |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original and/or intermediate translations of text | eng |
| 082 04 - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 658. 8 |
| Item number | / K 874 2006 |
| Edition number | 21 |
| 100 1# - Autor Personal | |
| Nombre Personal | Kotler, Philip |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 3934 |
| 245 10 - Título | |
| Título | Dirección de marketing |
| Statement of responsibility, etc | Philip Kotler y Kevin Lane Keller ; traducción de Clara E. Rivera |
| 250 ## - Edición | |
| Número de Edición | 12ª ed. |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | México: |
| Nombre del editor, distribuidor, etc. | Pearson Educación, |
| Fecha de publicación | 2006. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | xxxix, 729 p., [24 p.] : |
| Other physical details | ilustraciones, cuadros, diagramas, fotos, gráficas y tablas |
| Dimensiones | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye referencias bibliográficas e índice. |
| 534 ## - NOTA DE VERSIÓN ORIGINAL | |
| Title statement of original | Marketing management. |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | Corporación Uniandina de Altos Estudios |
| Dirección | Calle 75 Sur # 34 - 120 |
| Método de adquisición | Donación |
| Fecha de adquisición | 09 de marzo de 2009 |
| Propietario | Administración de Empresas |
| Precio de compra | 206900 |
| Extent | 1 |
| Tipo de unidad | Books |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADMINISTRACIÓN DE MERCADEO |
| 9 (RLIN) | 8106 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ANÁLISIS DE MERCADEO |
| 9 (RLIN) | 8250 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO |
| 9 (RLIN) | 12276 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 16348 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rivera, Clara E. |
| Relator term | Tr. |
| 9 (RLIN) | 16582 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Libros |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-04-18 | Biblioteca Central | 2019-11-02 | 2016-04-18 | Libros | Disponible | 1 | 10 | 2019-10-18 | 12 | 08476 | Biblioteca Central | 658. 8 / K 874 2006 |
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BIBLIOTECA
2015-2019