Fusión perfecta, neuromarketing: (Record no. 7784)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01225cam a2200289 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140122t 2011sp ad r 000 0 spa d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | NNN |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 9788483227633 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-BoPUJ |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 04 - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 658. 834 2 |
| Item number | / A 4731 |
| Edition number | 21 |
| 100 1# - Autor Personal | |
| Nombre Personal | Álvarez del Blanco, Roberto Marcos |
| 9 (RLIN) | 16537 |
| 245 10 - Título | |
| Título | Fusión perfecta, neuromarketing: |
| Remainder of title | Seducir al cerebro con inteligencia para ganar en tiempos exigentes |
| Statement of responsibility, etc | Roberto Álvarez del Blanco ; prólogo Russell Winer |
| 250 ## - Edición | |
| Número de Edición | 2a ed. |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | Madrid : |
| Nombre del editor, distribuidor, etc. | Pearson Educación |
| -- | Prentice Hall / Financial Times |
| Fecha de publicación | 2011. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | xxi, 237 p. |
| Other physical details | ilustraciones, cuadros, diagramas y gráficas |
| Dimensiones | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye referencias bibliográficas y glosario. |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | English Book Shop Ltda |
| Dirección | Carrera 65F # 32B-113 |
| Método de adquisición | Compra |
| Fecha de adquisición | 07 de abril de 2016 |
| Propietario | Administración de Empresas |
| Precio de compra | 57800 |
| Extent | 1 |
| Tipo de unidad | Books |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | NEUROMERCADEO |
| 9 (RLIN) | 16538 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO |
| General subdivision | ASPECTOS PSICOLÓGICOS |
| 9 (RLIN) | 12276 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PUBLICIDAD |
| General subdivision | ASPECTOS PSICOLÓGICOS |
| 9 (RLIN) | 13385 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SERVICIO AL CLIENTE |
| 9 (RLIN) | 13779 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PSICOLOGÍA DEL CONSUMIDOR |
| 9 (RLIN) | 16539 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | VENTAS |
| 9 (RLIN) | 14265 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winer, Russell S. |
| Dates associated with a name | 1951- |
| Relator term | Pról. |
| 9 (RLIN) | 16540 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Libros |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-04-13 | Biblioteca Central | 2019-03-27 | 2016-04-13 | Libros | Disponible | 1 | 8 | 2019-03-18 | 6 | 04727 | Biblioteca Central | 658. 834 2 / A 4731 |
CORPORACIÓN UNIVERSITARIA DE SABANETA, UNISABANETA
BIBLIOTECA
2015-2019