Marketing digital : (Record no. 7766)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01405nam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | C01460624c-7 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170617105532.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141114s2014 mx a gr 00110 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9786073227476 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-BoBLA |
| Language of cataloging | spa |
| Transcribing agency | CO-BoBLA |
| 082 04 - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 658. 8 |
| Item number | / C 4334 |
| Edition number | 19 |
| 100 1# - Autor Personal | |
| Nombre Personal | Chaffey, Dave. |
| 9 (RLIN) | 16492 |
| 245 10 - Título | |
| Título | Marketing digital : |
| Remainder of title | estrategia, implementación y práctica / |
| Statement of responsibility, etc | Dave Chaffey, Fiona Ellis-Chadwick ; traducción Salvador Núñez Ramos ; revisión técnica Juan Manuel Alegría Sacristán, Mónica Soto Arredondo. |
| 250 ## - Edición | |
| Número de Edición | Quinta edición / |
| Remainder of edition statement | editor Guillermo Domínguez Chávez. |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | México : |
| Nombre del editor, distribuidor, etc. | Pearson Educación, |
| Fecha de publicación | 2014. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | [632] p. : |
| Other physical details | ilustraciones ; |
| Dimensiones | 28 cm. |
| 500 ## - NOTA GENERAL | |
| Nota general | Glosario : p. G1-G28. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografías e índice. |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | English Book Shop Ltda |
| Dirección | Carrera 65F # 32B-113 |
| Método de adquisición | Compra |
| Fecha de adquisición | 07 de abril de 2016 |
| Propietario | Administración de Empresas |
| Precio de compra | 83300 |
| Extent | 1 |
| Tipo de unidad | Books |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO POR INTERNET |
| 9 (RLIN) | 12281 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMERCIO MÓVIL. |
| 9 (RLIN) | 16493 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO |
| 9 (RLIN) | 12276 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick, Fiona. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Núñez Ramos, Salvador |
| Relator term | traductor. |
| 9 (RLIN) | 16494 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alegría Sacristán, Juan Manuel |
| Relator term | revisor. |
| 9 (RLIN) | 16495 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Soto Arredondo, Mónica |
| Relator term | revisora. |
| 9 (RLIN) | 16496 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Domínguez Chávez, Guillermo |
| Relator term | editor. |
| 9 (RLIN) | 16497 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Libros |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | n |
| b | n |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-04-11 | Biblioteca Central | 2019-04-02 | 2016-04-11 | Libros | Disponible | 1 | 14 | 2019-03-18 | 8 | 03975 | Biblioteca Central | 658. 8 / C 4334 |
CORPORACIÓN UNIVERSITARIA DE SABANETA, UNISABANETA
BIBLIOTECA
2015-2019