Dirección de marketing (Record no. 7712)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01111cam a2200289 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140131t 2012mx ado r 001 0 spa d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | NNN |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 9786073212458 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-BoPUJ |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original and/or intermediate translations of text | eng |
| 082 04 - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 658. 8 |
| Item number | / K 874 d 2012 |
| Edition number | 21 |
| 100 1# - Autor Personal | |
| Nombre Personal | Kotler, Philip |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 3934 |
| 245 10 - Título | |
| Título | Dirección de marketing |
| Statement of responsibility, etc | Philip Kotler y Kevin Lane Keller ; traducción de María Astrid Mues Zepeda y Mónica Martínez Gay |
| 250 ## - Edición | |
| Número de Edición | 14 ed. |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | México: |
| Nombre del editor, distribuidor, etc. | Pearson Educación, |
| Fecha de publicación | 2012. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | xxii, 657 p. ; |
| Other physical details | ilustraciones, cuadros, diagramas, fotos, gráficas y tablas |
| Dimensiones | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye referencias bibliográficas e índice. |
| 534 ## - NOTA DE VERSIÓN ORIGINAL | |
| Title statement of original | Marketing management. |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | GRAMMATA |
| Método de adquisición | Compra |
| Fecha de adquisición | 20 de Octubre del 2015 |
| Precio de compra | 126000 |
| Extent | 1 |
| Dirección | Calle 49 B # 76 A 4 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADMINISTRACIÓN DE MERCADEO |
| 9 (RLIN) | 8106 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ANÁLISIS DE MERCADEO |
| 9 (RLIN) | 8250 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO |
| 9 (RLIN) | 12276 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 16348 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mues Zepeda, Astrid |
| Relator term | Tr. |
| 9 (RLIN) | 16349 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Martínez Gay, Mónica Gabriela. |
| Relator term | Tr. |
| 9 (RLIN) | 16350 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Libros |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-10-20 | Biblioteca Central | 2020-03-11 | 2015-10-20 | Libros | Disponible | 1 | 24 | 2020-02-20 | 17 | 04345 | Biblioteca Central | 658. 8 / K 874 d 2012 |
CORPORACIÓN UNIVERSITARIA DE SABANETA, UNISABANETA
BIBLIOTECA
2015-2019