Marketing / (Record no. 7621)

000 -LEADER
fixed length control field 02774nam a2200589 a 4500
001 - CONTROL NUMBER
control field C01447790c-2
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170714143834.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140918s2014 mx abd gr 00110 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9786071511539
040 ## - CATALOGING SOURCE
Original cataloging agency CO-BoBLA
Language of cataloging spa
Transcribing agency CO-BoBLA
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original and/or intermediate translations of text eng
082 04 - Número de Clasificación Decimal Dewey
Número de Clasificación Decimal Dewey 658. 8
Item number / K 394
Edition number 21
100 1# - Autor Personal
Nombre Personal Kerin, Roger A.
9 (RLIN) 3900
245 10 - Título
Título Marketing /
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica María de la Luz Ascanio Rivera, María Luisa Chávez, Gerardo Luévano Rodríguez [y otros] ; traducción María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada.
250 ## - Edición
Número de Edición 11ª ed.
Remainder of edition statement editor sponsor Jesús Mares Chacón.
260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA)
Lugar de publicación, distribución, etc. México :
Nombre del editor, distribuidor, etc. McGraw-Hill,
Fecha de publicación 2014.
300 ## - DESCRIPCIÓN FÍSICA
Páginas o Volumenes xxxvi, 714 p. :
Other physical details ilustraciones, mapas, gráficos ;
Dimensiones 27 cm.
500 ## - NOTA GENERAL
Nota general Glosario : p. 682-693.
500 ## - NOTA GENERAL
Nota general Incluye índice.
541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN
Fuente de adquisición GRAMMATA
Dirección Calle 49 B # 76 A 4
Método de adquisición Compra
Fecha de adquisición 20 de Octubre del 2015
Propietario Administración de Empresas
Precio de compra 99000
Extent 1
Tipo de unidad Books
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MERCADEO
9 (RLIN) 12276
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SERVICIO AL CLIENTE
9 (RLIN) 13779
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
9 (RLIN) 3353
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William
9 (RLIN) 6574
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ascanio Rivera, María de la Luz Eloísa
Relator term revisora.
9 (RLIN) 15998
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mondragón Liévana, Carlos
Relator term revisor.
9 (RLIN) 15999
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morales Marcucci, Juan
Relator term revisor.
9 (RLIN) 16000
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chávez, María Luisa
Relator term revisora.
9 (RLIN) 16001
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name García López Legorreta, Sara Isabel
Relator term revisor.
9 (RLIN) 16002
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ginochio Celi, María del Carmen
Relator term revisora.
9 (RLIN) 16003
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Luévano Rodríguez, Gerardo
Relator term revisor.
9 (RLIN) 16004
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Camacho Correa, César
Relator term revisor.
9 (RLIN) 16005
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ortiz Ayala, Ricardo
Relator term revisor.
9 (RLIN) 16006
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moyeda Mendoza, Roberto
Relator term revisor.
9 (RLIN) 16007
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Délano Frier, Jane
Relator term revisora.
9 (RLIN) 16008
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Giaocoman Arratia, Jacqueline
Relator term revisora.
9 (RLIN) 16009
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aguilar, María de Jesús
Relator term revisor.
9 (RLIN) 16010
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Calderón Frese, Citlali del Carmen
Relator term revisora.
9 (RLIN) 16011
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Romero Durand, Mónica
Relator term revisora.
9 (RLIN) 16012
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Carranza Garza, Adriana
Relator term revisora.
9 (RLIN) 15991
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name García Avila, José Luis
Relator term revisor.
9 (RLIN) 16013
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Maradiaga Arauz, Héctor Hazael
Relator term revisor.
9 (RLIN) 16014
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Curubeto, Carlos Pedro José
Relator term revisor.
9 (RLIN) 16015
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Beltrán Amador, Alfredo
Relator term revisor.
9 (RLIN) 16016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Concha Velásquez, José Roberto
Relator term revisor.
9 (RLIN) 16017
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Herrero Díaz, María Jesús
Relator term traductora.
9 (RLIN) 16018
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Martínez Suárez, Nora Natalia
Relator term traductora.
9 (RLIN) 16019
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cevallos Almada, María Guadalupe
Relator term traductora.
9 (RLIN) 16020
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mares Chacón, Jésus
Relator term editor.
9 (RLIN) 15951
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Libros
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a n
b n
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Total Renewals Date last borrowed Total Checkouts Damaged status Barcode Current location Full call number
2015-09-28Biblioteca Central2019-07-26 2015-09-28 LibrosDisponible 152019-07-176 09598Biblioteca Central658. 8 / K 394
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