000 -LEADER | |
---|---|
fixed length control field | 02774nam a2200589 a 4500 |
001 - CONTROL NUMBER | |
control field | C01447790c-2 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170714143834.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140918s2014 mx abd gr 00110 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9786071511539 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CO-BoBLA |
Language of cataloging | spa |
Transcribing agency | CO-BoBLA |
041 1# - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
Language code of original and/or intermediate translations of text | eng |
082 04 - Número de Clasificación Decimal Dewey | |
Número de Clasificación Decimal Dewey | 658. 8 |
Item number | / K 394 |
Edition number | 21 |
100 1# - Autor Personal | |
Nombre Personal | Kerin, Roger A. |
9 (RLIN) | 3900 |
245 10 - Título | |
Título | Marketing / |
Statement of responsibility, etc | Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica María de la Luz Ascanio Rivera, María Luisa Chávez, Gerardo Luévano Rodríguez [y otros] ; traducción María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. |
250 ## - Edición | |
Número de Edición | 11ª ed. |
Remainder of edition statement | editor sponsor Jesús Mares Chacón. |
260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
Lugar de publicación, distribución, etc. | México : |
Nombre del editor, distribuidor, etc. | McGraw-Hill, |
Fecha de publicación | 2014. |
300 ## - DESCRIPCIÓN FÍSICA | |
Páginas o Volumenes | xxxvi, 714 p. : |
Other physical details | ilustraciones, mapas, gráficos ; |
Dimensiones | 27 cm. |
500 ## - NOTA GENERAL | |
Nota general | Glosario : p. 682-693. |
500 ## - NOTA GENERAL | |
Nota general | Incluye índice. |
541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
Fuente de adquisición | GRAMMATA |
Dirección | Calle 49 B # 76 A 4 |
Método de adquisición | Compra |
Fecha de adquisición | 20 de Octubre del 2015 |
Propietario | Administración de Empresas |
Precio de compra | 99000 |
Extent | 1 |
Tipo de unidad | Books |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MERCADEO |
9 (RLIN) | 12276 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | SERVICIO AL CLIENTE |
9 (RLIN) | 13779 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hartley, Steven W. |
9 (RLIN) | 3353 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rudelius, William |
9 (RLIN) | 6574 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ascanio Rivera, María de la Luz Eloísa |
Relator term | revisora. |
9 (RLIN) | 15998 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mondragón Liévana, Carlos |
Relator term | revisor. |
9 (RLIN) | 15999 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Morales Marcucci, Juan |
Relator term | revisor. |
9 (RLIN) | 16000 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Chávez, María Luisa |
Relator term | revisora. |
9 (RLIN) | 16001 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | García López Legorreta, Sara Isabel |
Relator term | revisor. |
9 (RLIN) | 16002 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ginochio Celi, María del Carmen |
Relator term | revisora. |
9 (RLIN) | 16003 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Luévano Rodríguez, Gerardo |
Relator term | revisor. |
9 (RLIN) | 16004 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Camacho Correa, César |
Relator term | revisor. |
9 (RLIN) | 16005 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ortiz Ayala, Ricardo |
Relator term | revisor. |
9 (RLIN) | 16006 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Moyeda Mendoza, Roberto |
Relator term | revisor. |
9 (RLIN) | 16007 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Délano Frier, Jane |
Relator term | revisora. |
9 (RLIN) | 16008 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Giaocoman Arratia, Jacqueline |
Relator term | revisora. |
9 (RLIN) | 16009 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Aguilar, María de Jesús |
Relator term | revisor. |
9 (RLIN) | 16010 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Calderón Frese, Citlali del Carmen |
Relator term | revisora. |
9 (RLIN) | 16011 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Romero Durand, Mónica |
Relator term | revisora. |
9 (RLIN) | 16012 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Carranza Garza, Adriana |
Relator term | revisora. |
9 (RLIN) | 15991 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | García Avila, José Luis |
Relator term | revisor. |
9 (RLIN) | 16013 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Maradiaga Arauz, Héctor Hazael |
Relator term | revisor. |
9 (RLIN) | 16014 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Curubeto, Carlos Pedro José |
Relator term | revisor. |
9 (RLIN) | 16015 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Beltrán Amador, Alfredo |
Relator term | revisor. |
9 (RLIN) | 16016 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Concha Velásquez, José Roberto |
Relator term | revisor. |
9 (RLIN) | 16017 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Herrero Díaz, María Jesús |
Relator term | traductora. |
9 (RLIN) | 16018 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Martínez Suárez, Nora Natalia |
Relator term | traductora. |
9 (RLIN) | 16019 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cevallos Almada, María Guadalupe |
Relator term | traductora. |
9 (RLIN) | 16020 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mares Chacón, Jésus |
Relator term | editor. |
9 (RLIN) | 15951 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Libros |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | n |
b | n |
Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2015-09-28 | Biblioteca Central | 2019-07-26 | 2015-09-28 | Libros | Disponible | 1 | 5 | 2019-07-17 | 6 | 09598 | Biblioteca Central | 658. 8 / K 394 |
BIBLIOTECA
2015-2019