Mercadotecnia [Recurso Electrónico] (Record no. 7610)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00915nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130821s2011 mx ao gr spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786071505392 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Co-BoUCM |
| Language of cataloging | spa |
| 041 00 - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cd Rom 658. 83 |
| Edition number | 20 |
| Item number | / F 5291 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fischer de La Vega, Laura Estela |
| 9 (RLIN) | 15970 |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia [Recurso Electrónico] |
| Statement of responsibility, etc | Laura Fischer de la Vega y Jorge Espejo Callado. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México: |
| Name of publisher, distributor, etc | McGraW-Hill, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 Cd Rom |
| Other physical details | ilustraciones, gráficas, fotografías |
| Type of unit | Óptica |
| Size of unit | 12 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Educación |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye referencias bibliográficas e índice. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADMINISTRACIÓN DE EMPRESAS |
| 9 (RLIN) | 8086 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADMINISTRACIÓN DE VENTAS |
| 9 (RLIN) | 8124 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ANÁLISIS DE MERCADOS |
| 9 (RLIN) | 8252 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO |
| 9 (RLIN) | 12276 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Espejo Callado, Jorge |
| 9 (RLIN) | 15971 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Disco óptico |
| Institution code [OBSOLETE] | 16 |
| Call number suffix | F529m |
| Classification part | 658.83 |
| Source of classification or shelving scheme | |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-09-25 | Biblioteca Central | 2016-08-19 | 2015-09-25 | Disco óptico | Disponible | 1 | 2016-08-12 | 1 | MD00961 | Biblioteca Central | Cd Rom 658. 83 / F 5291 |
CORPORACIÓN UNIVERSITARIA DE SABANETA, UNISABANETA
BIBLIOTECA
2015-2019