Fundamentos de mercadotecnia (Record no. 7424)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01128nam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170711083651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 870514s1985 mx a r 00110 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 9688800252 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | ADA3343 LA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | la |
| Transcribing agency | la |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original and/or intermediate translations of text | eng |
| 082 04 - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 658. 8 |
| Item number | / K 874 1986 |
| Edition number | 19 ed. |
| 100 1# - Autor Personal | |
| Nombre Personal | Kotler, Philip |
| 9 (RLIN) | 3934 |
| 245 10 - Título | |
| Título | Fundamentos de mercadotecnia |
| Statement of responsibility, etc | Philip Kotler : |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | México : |
| Nombre del editor, distribuidor, etc. | Prentice-Hall Hispanoamericana, |
| Fecha de publicación | 1985. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | xxiii, 648 p. |
| Other physical details | il., diagrs. |
| Dimensiones | 24 cm. |
| 500 ## - NOTA GENERAL | |
| Nota general | Traducción de : Marketing essentials. |
| 500 ## - NOTA GENERAL | |
| Nota general | Glosario : p.623-633. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografía e índices. |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | Corporación Uniandina de Altos Estudios |
| Dirección | Calle 75 Sur # 34 - 120 |
| Método de adquisición | Donación |
| Fecha de adquisición | 09 de marzo de 2009 |
| Propietario | Administración de Empresas |
| Precio de compra | 50000 |
| Extent | 1 |
| Tipo de unidad | Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO |
| 9 (RLIN) | 12276 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PUBLICIDAD |
| 9 (RLIN) | 15530 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | POLÍTICA DE PRECIOS |
| 9 (RLIN) | 15531 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PROMOCIÓN DE VENTAS |
| 9 (RLIN) | 13265 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosas Sánchez, Rosa María |
| Relator term | Traductor |
| 9 (RLIN) | 15532 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Benassini Félix, Marcela. |
| 9 (RLIN) | 15533 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Libros |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | n |
| b | n |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-07-06 | Biblioteca Central | 2018-07-03 | 2015-07-06 | Libros | Disponible | 1 | 2017-03-30 | 1 | 08242 | Biblioteca Central | 658. 8 / K 874 1986 |
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BIBLIOTECA
2015-2019