Marketing internacional (Record no. 71)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01079nam a2200289Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150416s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 970-26-0261-0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | SPA |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | s-ck |
| 082 ## - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 658. 8 / C 9989 2002 |
| 100 ## - Autor Personal | |
| Nombre Personal | Czinkota, Michael R. |
| 245 ## - Título | |
| Título | Marketing internacional |
| Statement of responsibility, etc | Michael R. Czinkota |
| 250 ## - Edición | |
| Número de Edición | 6 |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | México |
| Nombre del editor, distribuidor, etc. | Pearson Educación |
| Fecha de publicación | 2002 |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | 665 p. |
| Dimensiones | 27 cm. |
| 505 ## - NOTA DE CONTENIDO | |
| Contenido / Ìndice | El entorno internacional - Inicio de las actividades de marketing internacional - Administración del marketing global - Transiciones del marketing internacional |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | Corporación Uniandina de Altos Estudios |
| Dirección | Calle 75 Sur # 34 - 120 |
| Método de adquisición | Donación |
| Fecha de adquisición | 09 de marzo de 2009 |
| Propietario | Administración de Empresas |
| Precio de compra | 62359 |
| Extent | 1 |
| Tipo de unidad | Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMERCIO INTERNACIONAL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | DISTRIBUCION DE PRODUCTOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ECONOMIA INTERNACIONAL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | FRANQUICIAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | GERENCIA DE MERCADOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PROMOCION DE VENTAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PROMOCION DE VENTAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO INTERNACIONAL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Libros |
| Source of classification or shelving scheme | |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Barcode | Damaged status | Lost status | Withdrawn status | Current location | Full call number | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-04-28 | Biblioteca Central | 2018-07-03 | 2015-04-28 | Libros | 00153 | Disponible | Biblioteca Central | 658. 8 / C 9989 2002 | 1 |
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BIBLIOTECA
2015-2019