Mercadotecnia [Recurso electrónico] (Record no. 3226)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01099nam a2200313Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150416s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970-10-3964-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cd Rom 658. 8 / F 5291 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fischer de la Vega, Laura |
| 245 ## - TITLE STATEMENT | |
| Title | Mercadotecnia [Recurso electrónico] |
| Statement of responsibility, etc | Laura Fischer de la Vega |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Jorge Ángel Espejo Callado |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México |
| Name of publisher, distributor, etc | Mc Graw Hill |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 Cd Rom: col, 12 cm |
| 500 ## - GENERAL NOTE | |
| General note | El contenido el Cd Rom corresponde a el contenido del libro |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 22 Archivos |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADMINISTRACION DE MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMERCIO INTERNACIONAL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMPORTAMIENTO DEL CONSUMIDOR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ESTRATEGIA DE MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | INVESTIGACION DE MERCADOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO POR INTERNET |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PLANEACION ESTRATEGICA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PRECIOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | VENTAS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Disco óptico |
| Source of classification or shelving scheme | |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Barcode | Damaged status | Lost status | Withdrawn status | Current location | Full call number | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-04-28 | Biblioteca Central | 2018-07-03 | 2015-04-28 | Disco óptico | MD00335 | Disponible | Biblioteca Central | CD ROM 658. 8 / F 5291 | 1 |
CORPORACIÓN UNIVERSITARIA DE SABANETA, UNISABANETA
BIBLIOTECA
2015-2019