Estrategias de publicidad, promoción y nuevos enfoques en la investigación de mercados (Record no. 1950)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00959nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150416s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 958-615-221-9 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | ck |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | R 658. 803 / E 822 V. 10 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Estrategias de Harvard |
| 245 ## - TITLE STATEMENT | |
| Title | Estrategias de publicidad, promoción y nuevos enfoques en la investigación de mercados |
| Remainder of title | |
| Statement of responsibility, etc | Estrategias de Harvard |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| Remainder of edition statement | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bogotá |
| Name of publisher, distributor, etc | Educar Cultural Recreativa |
| Date of publication, distribution, etc | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 135 p. |
| Dimensions | il: 28 cm |
| Accompanying material | |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | |
| Number of part/section of a work | |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cómo evaluar la contribución de la publicidad - Técnicas para medir las preferencias de los consumidores - ¿Porqué fracasan tantas marcas nuevas? - Publicidad masiva lo importante es el mensaje y no las cifras - Cómo ganar dinero con la mercadotecnia - |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO-ADMINISTRACION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO-INVESTIGACIONES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | VENTAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADEO-ENCICLOPEDIAS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Price effective from | Date last seen | Not for loan | Date acquired | Koha item type | Barcode | Damaged status | Lost status | Withdrawn status | Current Location | Full call number | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-04-28 | 2018-07-03 | 2015-04-28 | Libros | 02898 | Disponible | Biblioteca Central | R 658. 803 / E 822 V. 10 | 1 |
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BIBLIOTECA
2015-2019