Marketing (Record no. 1540)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01256nam a2200313Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150416s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Número Internacional Normalizado para Libros | 9786073214209 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | sp |
| 082 ## - Número de Clasificación Decimal Dewey | |
| Número de Clasificación Decimal Dewey | 658. 8 |
| Item number | / K 874 mar 2012 |
| 100 ## - Autor Personal | |
| Nombre Personal | Kotler, Philip |
| 9 (RLIN) | 3934 |
| 245 ## - Título | |
| Título | Marketing |
| Statement of responsibility, etc | Philip Kotler y Armstrong, Gary |
| 250 ## - Edición | |
| Número de Edición | 14 |
| 260 ## - EDITOR - PUBLICACIÓN, DISTRIBUCIÓN, ETC. (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | México |
| Nombre del editor, distribuidor, etc. | Guillermo Domínguez Chávez |
| Fecha de publicación | 2012 |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Páginas o Volumenes | xxvi, 732 p. |
| Dimensiones | 27 cm |
| 505 ## - NOTA DE CONTENIDO | |
| Contenido / Ìndice | El marketing y el proceso de marketing - Conocimiento del mercado y de los consumidores - Diseño de una estrategia y una mezcla de marketing impulsada por los consumidores - Extensión del marketing |
| 541 ## - NOTA DE FUENTE INMEDIATA DE ADQUISICIÓN | |
| Fuente de adquisición | English Book Shop Ltda. |
| Dirección | Carrera 65F # 32B -113 |
| Método de adquisición | Compra |
| Fecha de adquisición | 07 de Abril de 2016 |
| Propietario | Administración de Empresas |
| Precio de compra | 113900 |
| Extent | 1 |
| Tipo de unidad | Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMIDORES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | FIJACIÓN DE PRECIOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PROMOCIÓN DE VENTAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | VENTAS POR TELEFONO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 459 |
| Personal name | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 16479 |
| Personal name | Pineda Ayala, Leticia Esther |
| Relator term | Traducción |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 16551 |
| Personal name | Espinosa Reina, José Habvi de Jesús |
| Relator term | Revisión técnica |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 16479 |
| Personal name | Pineda Ayala, Leticia Esther |
| Relator term | Traducción |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Libros |
| Source of classification or shelving scheme | |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Total Renewals | Date last borrowed | Total Checkouts | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-04-18 | Biblioteca Central | 2018-07-03 | 2016-04-18 | Libros | Disponible | 1 | 5 | 2018-02-10 | 4 | 05151 | Biblioteca Central | 658. 8 / K 874 mar 2012 |
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BIBLIOTECA
2015-2019